We’re thinking Arbys
Lamar Advertising has been putting up “I’m with Coco” digital billboards around their US markets and some in Puerto Rico as well.
What did you think of this campaign? Pretty genius, I’d say.
Some serious thought went into this one.
Whatever you’re advertising, there’s always a creative way to do it… If a museum can do it, you can too!
How cool is that?
In case you were wondering- Here’s the down low on the mechanics of the board:
The ad agency and an engineer did a great deal of research to find the perfect location create the effect. The aluminum set of McDonald’s arches (which are 4 x 3.5 feet) casts a shadow on a different breakfast item each hour until noon when it casts an undistorted shadow on a sandwich, signaling lunchtime. It will be removed in August when the sun’s position changes.